Green America Certified Business
Shel Horowitz’s consulting firm, Green And Profitable, is the first business ever to earn Green America’s rigorous Gold Certification as a leading green company


Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle

You want to go Green, you really do. But you’re worried. Won’t it cost too much? Will I have to shiver in the dark? Will my kids or friends or family criticize me?

Here’s good news for you! You can easily go very green, spend little or nothing, and actually save a big pile of money—without changing anything fundamental in your lifestyle. You’ll be amazed at how much you can reduce your carbon footprint—AND your energy and water bills just by exploring these easy, even painless alternative ways of doing the same things you’re already doing.

And if you’re in business, Shel’s award-winning book Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson and a frequent bestseller in Amazon’s Environmental Books category) will show you how to save money and make money going green in your business. (The link will open a new window, so you don’t have to worry about losing your way back here.)

Will you ever feel good, knowing that you’re doing your part to put the world in balance, but you didn’t have to make sacrifices to do it! This $9.95 e-book gives you 111 tips to put you on course, and you can sleep easier at night, knowing you’re cutting your carbon footprint and helping the planet to survive for future generations. Clearly written and easy to implement, it focuses on tips that cost little or nothing and still allow you to live the comfortable life you’re used to with only slight tweaks, no major lifestyle changes.

Once again, Shel delivers big time. His Painless Green e-book is filled with creative, effective, and easy-to-implement tips that are sustainable for the planet, your lifestyle, and your pocketbook.
—Jayne Pearl, co-author of Kids, Wealth, and Consequences and author of Kids and Money Guide to Shrinking Your Family’s Carbon Footprint

Having a green lifestyle doesn’t have to be difficult or expensive. This recurring theme is evident throughout Shel Horowitz’s e-book: “Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life – With No Negative Impact on Your Lifestyle.” … “Painless Green” is one of the most positive and “up” green books I’ve read. Each of the 111 tips is simple and easy to grasp.
—Debra Atlas, Redding (CA) Record Searchlight (full review/interview at

Did you know going Green could be so easy?

I thought it would be a fun idea to go through the e-book and see how many of the 111 tips I already knew about and was using. In total, our family already did 50 of the tips. Seven of the tips were not applicable to our family so that leaves 54 tips that we weren’t doing and didn’t know about. 54 — that’s a lot, and a lot of those tips will be implemented right away.
—Sheri Landry, (Click here to read Sheri’s entire review)


I am one of those people who really wants to be more “green”, but feel that it would be to much hassle, but after reading Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life–With No Negative Impact on Your Lifestyle, I have changed my mind. This book is full of easy tips to implement with little or no effort, but that will make a huge impact on the environment.
—Belinda Revercomb, The Ordinary Aunt
Read full review at

Preview the first ten of the 111 tips here.

What will you change? Here are a few of the steps you’ll take and the benefits you’ll receive:

  • This $2 purchase from any hardware store could save you hundreds on your heating and cooling bills—and it installs in seconds, without even a screwdriver (tip #5)
  • Using this technique, in some climates, you might hardly ever need your air conditioner—and not only will you lower your bills, you might breathe better too (tip #21)
  • Drive a stake through the heart of “phantom power vampires” once and for all, and shrink your electric bill (tip #30)
  • Triple or quadruple the efficiency of your oven with this simple no-cost tip (#32)
  • A family of four could save $2920 per year, just by getting rid of this very un-green habit (tip #46)
  • Save up to 95 percent of the water you use brushing your teeth—with zero cost and zero hassle (tip #60)
  • You’ll be amazed at how much gas you save by using this simple no-cost strategy (tip #74)
  • Spend a buck or two on this simple item, or make your own for free, and you’ll not only be a whole lot more comfortable, but also save money and gas every time you drive in the summer (tip #88)
  • Cut your laser printer and copier paper consumption almost in half the next time you need to replace a machine—it doesn’t have to cost any more than your current machine (tip #98)
  • Get this costly, environmentally disastrous, and totally unnecessary item out of your life, and use a simple, no-cost, homemade substitute (tip #103)
  • This single tip took seconds to implement and saved one homeowner half of her whole electric bill! (tip #111)

Shel has done amazing things to make this world a better place and save precious, irreplaceable pieces of wildlife habitat and hiking areas. He supports local business. He is an inspiration to people who would normally not be motivated to do things without his enthusiasm. He is one who will attack a problem with the utmost optimism.
—Yvonne LaBarge, Treasurer, Save the Mountain, Hadley, MA

Painless Green  is a terrific collection with an apt title.  Well done!
—Karen McLean, Desoto, TX


This simple-to-read, simple-to-put-in-place guide comes to you as an enviro-friendly PDF file. It’s organized into logical sections:

  • Save Money and Energy on Heating, Cooling, and Lighting
  • Lower Your Carbon Footprint for Cooking
  • Slash Your Water Consumption (and Your Bill)
  • Green Transportation
  • Greener Yard and Garden
  • Save Paper/Packaging (and Trees)
  • Miscellaneous Bonus Tips

Living a “green” lifestyle takes a daily commitment to making decisions that will benefit the earth… This book contains 111 tips on how you can become a “greener” person by just changing a couple of things you do on a regular basis. These tips cost little to nothing at all and can save you money in the long run, as well as decrease your carbon footprint…

I loved reading Painless Green and I would recommend this to anyone that is wanting to try to live a “green” lifestyle. I think this book is chalk full of great tips that will help someone that is just learning about their carbon footprint, as well as a good reminder to those that are living a simple eco-conscious lifestyle. This $9.95 e-book will be a great investment for you and save you tons of money in the end.
—Brittney Minor, blogger at Brittleby’s Corner Full review:

Add just one new tip to your life each day, and in less than four months, you’ll be using all of them—and you’ll easily slash your energy, water and carbon impact—and recapture a nice pile of money that was slipping through your fingers! This stuff is so simple, you’ll wonder why on earth you waited so long.

Free consultations to switch to solar energy exist nowadays too as an alternative.

If your energy and water use patterns are typical, it could save you hundreds, maybe even thousands of dollars every single year. Even if you’re already pretty advanced with energy saving, you’ll almost certainly save several or many times the tiny $9.95 purchase cost.

Why so cheap?

I’ll tell you frankly: when I surveyed my newsletter readers and asked how much to charge, I got responses all the way up to $99. And sure, if it’s going to save you many times that, it would be a good investment. But my goal is to make a difference in the world—to do my part to reduce the threat of catastrophic climate change by making it easier for people to lower their carbon footprint. If I priced it too high, especially in the current very challenging economy, too few people would buy it and I’d feel I hadn’t done enough to share my knowledge. At $9.95—less than three lattes at a certain popular coffee chain—it’s the easy and smart choice. Everyone can afford this, and the savings could pay you back the purchase price almost immediately.

With its full-color illustrations, this would be an expensive product to print, keep inventory, and mail. But instead of printing, I’m selling the product as a PDF—and that’s not only enviro-friendly, it’s also much cheaper. I have no printing cost, I designed it myself in a simple page layout program (instead of hiring a designer for hundreds of dollars), and I don’t have to pay for postage, either. I created a layout that’s easy to read on the screen, to further boost the positive environmental impact (of course, you can still hit the print button if you want). And one extra benefit of the PDF is that you get it right away. As soon as you purchase, you instantly download, so you can start saving without waiting for it to arrive in the mail.


—Shel Horowitz, author, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle